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Book cover of The 20 Gift Campaign: The CEO’s Guide to Transformational Gifts by John C. Shimer

Your Guide to
Transformational Gifts.

The 20 Gift Campaign is the CEO's guide to securing transformational gifts that create lasting community and institutional impact.

THE BOOK

INSIDE THE BOOK

Book cover of The 20 Gift Campaign: The CEO’s Guide to Transformational Gifts by John C. Shimer

A Clear, Practical, Step-by-Step Guide

From identifying the right donors to making the ask with confidence, this book gives you a proven framework to build relationships that inspire transformational investment.

Framework

A proven 7-step framework

Clarity for every stage of the journey.

Strategies

Real-world strategies

Practical tools you can put to work immediately.

Insights

Leadership-level insights

Think bigger.  Lead with vision.  Create lasting impact.

Outcomes

Focus on transformational outcomes

Move beyond transactions.  Inspire true change.

WRITTEN FOR LEADERS RESPONSIBLE FOR TRANSFORMATIONAL GROWTH

​Nonprofit CEOs • University Presidents • Foundation Leaders • Development Executives • Board Chairs

What Leaders Are Saying
The 20 Gift Campaign offers a compelling challenge to conventional fundraising practice. It brings leadership, vision, and donor relationships back to the center of philanthropy.
 
- DAVID GEORGE
PROFESSOR COLLEGE OF THE DESERT
John Shimer changed the way I think about fundraising. Instead of asking how we could reach more donors, we began asking which relationships could truly change the future of our organization.
 
- SUSAN FRANCIS
CEO JFK MEMORIAL FOUNDATION 
This framework helped me understand that transformational fundraising is not something a CEO can simply delegate. My role is to articulate the vision, build the relationships, and invite people to become part of something consequential.
 
- SUSANS FOX
CEO JUBILEE WOMEN'S CENTER
Book cover of The 20 Gift Campaign: The CEO’s Guide to Transformational Gifts by John C. Shimer

Ready to Create
Transformational Impact?

Get your copy of "The 20 Gift Campaign" and start building the relationships that will change everything.

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THE 20 GIFT CAMPAIGN

TRANSFORMATIONAL GIVING

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EXPLORE

GET THE 20 GIFT CAMPAIGN EXECUTIVE BRIEF

A concise overview of the framework, plus occasional insights from John Shimer on transformational giving.

RESOURCES

FAQs

The 20 Gift Campaign book, a CEO’s guide to transformational gifts and major gift fundraising.

© 2026 The 20 Gift Campaign.  All rights reserved.

A framework by John C. Shimer

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