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The 20 Gift Campaign book displayed on a CEO’s desk, a guide to transformational major gift fundraising.

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Straight answers to the questions nonprofit leaders ask most about the 20 Gift Campaign.

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THE 20 GIFT CAMPAIGN

TRANSFORMATIONAL GIVING

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A concise overview of the framework, plus occasional insights from John Shimer on transformational giving.

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The 20 Gift Campaign book, a CEO’s guide to transformational gifts and major gift fundraising.

© 2026 The 20 Gift Campaign.  All rights reserved.

A framework by John C. Shimer

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